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PROTECTING TRADEMARKS, SERVICE MARKS AND TRADE NAMES

April 5, 2019

A trademark, service mark or a trade name is often a valuable asset of a business. This Newsletter shall discuss the methods of protecting these valuable assets.

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TRADEMARKS AND SERVICEMARKS

April 5, 2019

This Newsletter shall discuss the procedure under California and Federal law for protecting trademarks and servicemarks, the protection afforded by registering a trademark or servicemark, and how a trademark or servicemark is maintained or abandoned. Definitions. A “trademark” is any word, name, symbol or device, or combination of these items, used by a manufacturer to identify his goods, and distinguish them from those manufactured or sold by others. A “servicemark” is used in the sale or advertising of services to identify the services of one person and distinguish them from the services of others.

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PROTECTING A COMPANY’S TRADE SECRETS

April 2, 2019

A company’s trade secrets are valuable assets. Under California law, a “trade secret” is information that is not generally known to the public or to other persons who can obtain economic value from its disclosure or use, and which is the subject of efforts that are reasonable under the circumstances to maintain its secrecy. Thus, unless a company takes affirmative steps to maintain the secrecy of its information by adopting a trade secrets protection program, such information will not constitute a trade secret subject to legal protection. This Newsletter shall discuss some of the ways a company can protect its trade secrets.

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TRADEMARKS AND SERVICEMARKS

April 2, 2019

This Newsletter shall discuss the procedure under California and Federal law for protecting trademarks and servicemarks, the protection afforded by registering a trademark or servicemark, and how a trademark or servicemark is maintained or abandoned. Definitions. A “trademark” is any word, name, symbol or device, or combination of these items, used by a manufacturer to identify his goods, and distinguish them from those manufactured or sold by others. A “servicemark” is used in the sale or advertising of services to identify the services of one person and distinguish them from the services of others.

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RECORDATION OF TRADEMARK REGISTRATIONS WITH THE UNITED STATES CUSTOMS AND BORDER PROTECTION

April 2, 2019

The United States Customs & Border Protection (“CBP”), a bureau of the United States Department of Homeland Security, now maintains a trademark recordation system for trademarks currently registered with the United States Patent & Trademark Office (“USPTO”). The CBP’s aggressive intellectual property enforcement program devotes substantial resources to target, intercept, detain, seize, and forfeit shipments of goods that violate USPTO trademark registrations on the principal registry.

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